Get bullied
into the gym.
Pick a bully. Tell it the days you train. It texts you rude stuff until you tap DONE.
Four bullies to choose from. Five levels of mean. You can even put money on the line, so skipping costs you.
Rated 5.0 on the App StoreYour first week is free on the yearly plan. Cancel before it ends and you pay nothing.

More than mean.
The bully gets you in the door. Behind it is a full gym app, and every plan gets all of it.
It works with Apple Health and Apple Watch. Your history follows your Apple ID to any new phone. See every feature
How it works
Pick your bully
Coach has a clipboard. Ashley believes in you. Chad has a protocol. Unc has 47 years on you. Pick one.
Set your days
Tell us when you lift. Tell us how cruel. Notifications, perfectly timed, on the days you train. You will hear from us.
Tap DONE
Wake-up jab. Midday shot. Evening insult. Tap DONE to make it stop. Or don't.
Four flavors
of cruel.
Coach
“kid. nobody made varsity by sleeping in. let's GO.”
Ashley
“don't let yourself off the hook. you know what we're doing today. go.”
Chad
“this is catastrophic protocol drift, jester. intervene. immediately.”
Unc
“in my day our phones didn't buzz about the gym. we just went.”
Why being
mean works.
Dodging beats prizes
Prizes work for stuff you like. For stuff you dread, dodging something worse works better. A rude text makes skipping feel bad right now, instead of good for you someday.
Someone is watching
Trainers work because someone is waiting on you, not because of the workout plan. Most people can't pay $1,500 a month for that. This is the same job, done by a bully in your pocket.
No streak to break
Streak apps fall apart the day you miss one. The bully doesn't care. It just shows up again on your next training day, same as always.
It only works if it's funny
Getting roasted by a made-up character is not the same as beating yourself up. The bully is obviously a joke. That's on purpose.
Curious about the research? Read the long-form explainer →
The cheapest way to make yourself go.
| Option | Monthly cost | Calls you out when you skip | Custom schedule | Works without willpower |
|---|---|---|---|---|
| Gym Bully AI | $5–$10 | Yes | Yes | Yes |
| Human personal trainer | $500-$2,000 | Yes | Yes | Yes |
| Therapist | $400-$1,200 | No | Yes | Sometimes |
| Friends | Free | No | No | No |
| Mom | Free | Sometimes | No | Sometimes |
If your mom is the one keeping you honest, we’ve already won.
The bullies don’t work for free.
Except for your first week. The yearly plan starts free, so see if you can take it.
- All four bullies: Coach, Ashley, Chad & Unc
- The full cruelty dial, Brutal & Savage included
- Notifications until you tap DONE
- AI roasts that use your name and today’s lift
- Verified gym check-in
- Weigh-ins, BMI & goal weight on a color-coded chart
- Workout builder & set logging: PRs & charts included
- AI food tracking, body fat analysis, training phases & progress photos
- Take My Lunch Money: bet your own cash on showing up
Best value
- Your first week is free
- The whole app, nothing held back
- Half the price of paying monthly
- Cancel a day before the week ends and you pay nothing
Cancel any time
- Everything in Maximum Motivation
- Month to month, cancel any time
- Costs twice as much a year as the yearly plan. Your call.
Just testing the waters? The yearly plan starts with a free week. Monthly does not.
One payment · no renewal, ever
- Everything in Maximum Motivation
- Pays for itself in a little over two years
- Never see a renewal charge, never see this page again
- Fair-use limit of 150 AI food scans a month, roughly five a day
New to the penalty? See exactly how Take My Lunch Money works
The bully only texts on the days you pick. Tap DONE and it goes quiet for the day. Hit Pause when life happens, or turn the texts off in Settings whenever you want.
Requires iPhone with notifications on. No phone number needed. Take My Lunch Money is opt-in and uses Sign in with Apple. Maximum Motivation is an auto-renewing subscription ($59.99/yr or $9.99/mo) you can cancel any time in your Apple ID settings. The yearly plan’s free week is for new subscribers. It turns into a paid plan when it ends, unless you cancel at least 24 hours before. Lifetime ($129.99) is a one-time purchase, not a subscription. AI food scanning is fair-use limited to 150 scans per month on every plan. Installed the app before the subscription-only change? You’re grandfathered: the free features you had keep working.
Gym Bully AI is rude on purpose. That’s the joke. If you have a history of eating disorders, depression, or anxiety about exercise or how you look, or anything else this could make worse, please don’t download it. This app is for people who think a fake ex texting them “where’s my DONE” is funny. It is not health care.























