Get bullied
into the gym.

Pick a bully. Tell it the days you train. It texts you rude stuff until you tap DONE.

Four bullies to choose from. Five levels of mean. You can even put money on the line, so skipping costs you.

Rated 5.0 on the App Store
Download on the App StoreGet it on Google Play

Your first week is free on the yearly plan. Cancel before it ends and you pay nothing.

The Gym Bully AI home screen: a rude message from Coach, your streak, and your training calendar.
01 / 03

How it works

01

Pick your bully

Coach has a clipboard. Ashley believes in you. Chad has a protocol. Unc has 47 years on you. Pick one.

02

Set your days

Tell us when you lift. Tell us how cruel. Notifications, perfectly timed, on the days you train. You will hear from us.

03

Tap DONE

Wake-up jab. Midday shot. Evening insult. Tap DONE to make it stop. Or don't.

The roster

Four flavors
of cruel.

Your coach. Doesn't smile.

Coach

“kid. nobody made varsity by sleeping in. let's GO.”

Believes in you. Worse than that.

Ashley

“don't let yourself off the hook. you know what we're doing today. go.”

Currently optimized. You aren't.

Chad

“this is catastrophic protocol drift, jester. intervene. immediately.”

47 years in. You're new.

Unc

“in my day our phones didn't buzz about the gym. we just went.”

The science

Why being
mean works.

01 · Dodging works

Dodging beats prizes

Prizes work for stuff you like. For stuff you dread, dodging something worse works better. A rude text makes skipping feel bad right now, instead of good for you someday.

02 · Someone's waiting

Someone is watching

Trainers work because someone is waiting on you, not because of the workout plan. Most people can't pay $1,500 a month for that. This is the same job, done by a bully in your pocket.

03 · Miss one, who cares

No streak to break

Streak apps fall apart the day you miss one. The bully doesn't care. It just shows up again on your next training day, same as always.

04 · It has to be funny

It only works if it's funny

Getting roasted by a made-up character is not the same as beating yourself up. The bully is obviously a joke. That's on purpose.

Curious about the research? Read the long-form explainer →

vs. the alternatives

The cheapest way to make yourself go.

OptionMonthly costCalls you out when you skipCustom scheduleWorks without willpower
Gym Bully AI$5–$10YesYesYes
Human personal trainer$500-$2,000YesYesYes
Therapist$400-$1,200NoYesSometimes
FriendsFreeNoNoNo
MomFreeSometimesNoSometimes

If your mom is the one keeping you honest, we’ve already won.

Get the app

The bullies don’t work for free.

Except for your first week. The yearly plan starts free, so see if you can take it.

Every plan includes
All of it
  • All four bullies: Coach, Ashley, Chad & Unc
  • The full cruelty dial, Brutal & Savage included
  • Notifications until you tap DONE
  • AI roasts that use your name and today’s lift
  • Verified gym check-in
  • Weigh-ins, BMI & goal weight on a color-coded chart
  • Workout builder & set logging: PRs & charts included
  • AI food tracking, body fat analysis, training phases & progress photos
  • Take My Lunch Money: bet your own cash on showing up
Maximum Motivation Yearly1 week free
$59.99/yr
That’s $5 a month, billed once a year

Best value

  • Your first week is free
  • The whole app, nothing held back
  • Half the price of paying monthly
  • Cancel a day before the week ends and you pay nothing
Maximum Motivation Monthly
$9.99/mo

Cancel any time

  • Everything in Maximum Motivation
  • Month to month, cancel any time
  • Costs twice as much a year as the yearly plan. Your call.

Just testing the waters? The yearly plan starts with a free week. Monthly does not.

Maximum Motivation Lifetime
$129.99

One payment · no renewal, ever

  • Everything in Maximum Motivation
  • Pays for itself in a little over two years
  • Never see a renewal charge, never see this page again
  • Fair-use limit of 150 AI food scans a month, roughly five a day

New to the penalty? See exactly how Take My Lunch Money works

Download on the App StoreGet it on Google Play

The bully only texts on the days you pick. Tap DONE and it goes quiet for the day. Hit Pause when life happens, or turn the texts off in Settings whenever you want.

Requires iPhone with notifications on. No phone number needed. Take My Lunch Money is opt-in and uses Sign in with Apple. Maximum Motivation is an auto-renewing subscription ($59.99/yr or $9.99/mo) you can cancel any time in your Apple ID settings. The yearly plan’s free week is for new subscribers. It turns into a paid plan when it ends, unless you cancel at least 24 hours before. Lifetime ($129.99) is a one-time purchase, not a subscription. AI food scanning is fair-use limited to 150 scans per month on every plan. Installed the app before the subscription-only change? You’re grandfathered: the free features you had keep working.

Before you download

Gym Bully AI is rude on purpose. That’s the joke. If you have a history of eating disorders, depression, or anxiety about exercise or how you look, or anything else this could make worse, please don’t download it. This app is for people who think a fake ex texting them “where’s my DONE” is funny. It is not health care.

FAQ

Questions

Is this real?+
Yes. People download it. They get insulted on their workout days. They go to the gym. We have receipts.
What if I’m sick or traveling?+
Open the app and tap Pause. We will believe you. Or edit your rest days in the schedule.
Can I change bullies?+
Yes, any time, in Settings. All four come with your subscription: Coach, Ashley, Chad, and Unc. Most people stick with Ashley because the warmth makes the disappointment worse.
How does my partner feel about this?+
Mixed. They will be annoyed when Coach pings you at 7:42am on a Saturday. They will be less annoyed when you start deadlifting again. We can’t guarantee the timeline on the second part.
Will the messages ever cross a line?+
No. Every bully is built never to comment on your weight, body, looks, eating, or mental health, only on whether you showed up. If you ever get a notification that crosses a line, mute notifications and email gymbullyai@gmail.com.
Does it cost anything?+
The app is free to download, and everything in it runs on one subscription: Maximum Motivation, at $59.99/year (that’s $5 a month), $9.99/month, or $129.99 once for lifetime access. The yearly plan starts with a free week, so you can try the whole app before you pay. Cancel at least a day before the week ends and you pay nothing. Every plan unlocks the whole app: all four bullies, the full cruelty dial (Brutal and Savage included), your schedule and notifications, AI-personalized roasts, verified gym check-in, weigh-ins & BMI tracking with a goal weight, AI food tracking with calorie and macro estimates, body fat analysis from progress photos, training phases, the workout builder with in-gym set logging, progress photos with cloud backup, and the Take My Lunch Money penalty. If you installed the app back when it had a free tier, you’re grandfathered: what you had still works.
What is Take My Lunch Money?+
An opt-in feature. You set your own penalty amount per missed workout day. If a scheduled day ends with no verified gym check-in, your card gets charged for real. Your bully warns you that evening before anything is charged. No surprises. It uses Sign in with Apple, has a daily grace period, and you can pause or turn it off any time. Here’s exactly how Take My Lunch Money works.
How do you know I actually worked out?+
Verified gym check-in. Register your gym once, then check in from inside it to log a verified workout. That’s what the penalty settles against, so you can’t get charged for a day you actually showed up.
Does it work with Apple Health and Apple Watch?+
Yes. Workouts you log export to Apple Health with their real activity type, workouts recorded on a Watch or in other apps show up in your history, and weigh-ins sync both ways. The app reads and writes Apple Health directly on your device.
Can it track my food?+
Yes. Photograph a meal for instant calories and macros, scan a barcode, or describe it in a sentence. Fair-use limited to 150 scans a month, roughly five a day.
What does it run on?+
iPhone, via the App Store. Notifications are delivered straight to your phone. No texts, no phone number required.
How do I make it stop?+
Tap DONE for the day, Pause for a stretch, turn notifications off in iOS Settings, or delete the app. You’re always in control.